Other Marketing Methods

There are many other methods that advertisers use to sell their products other then T.V. Most of us don’t realize the gross number of ads we are exposed to each day. However, you don’t really realize that you are being advertised to because it is a major part of our culture. They are in places we would never expect like in movies, magazines, and even video games. Advertisers will do anything to sell their products which means they will advertise in any place possible. The more a company advertises, the more customers want to buy. Yet, many consumers have control and are not enticed to buy their product.

Kids are the biggest target because they are not educated and taught self-control. Parents today usually just give their kids anything they desire because the whine and moan about things they want until they get it. When I was a kid, I would want this and that and not get it. I was disciplined and eventually de-sensitized to advertising. Advertisers today have many outlets to use to get to the children be it the games they play, or just going grocery shopping with mom.  

sources :http://www.msnbc.msn.com/id/10346448/%20, http://www.nytimes.com/2005/12/06/business/media/06cnd-kids.html?ex=1291525200&en=c81a1eea871613b1&ei=5090

220 Amherst Avenue

Sheboygan Falls, WI 53085

June, 1^st 2007

Letter to the Editor

New York Times

229 West 43rd Street

New York, NY 10036

Editor:

We are Sheboygan Falls High School students sending a letter to the editor.  We just want you to know that we don’t believe it is the media’s fault completely for the Obesity issue in adolescence. We believe there is a war between advertising and parents.

So far, advertisements have been doing their job of making people, particularly kids, want their product. It is the parents’ job to discipline their kids and regulate them. The media’s job is to get the product across and make a profit. That’s capitalism. To regulate or ban what advertisers can advertise would strangle the economy and end free market society.

In an article on the website Cardinal points, a collage student wrote of his experience at a Wal-Mart. He writes of a boy who was whining and moaning about a Pez Dispenser. He screamed and screamed until his mom got it for him. This shows how parents aren’t disciplining their children these days, anything to shut them up.

In another on the same sight, the writer says, “If parents weren’t buying giant supplies of junk food for their morbidly-robust children, we wouldn’t have a problem. We agree with that statement 100%. In another article, one states that “children under 12 cannot drive themselves to the store and don’t have the money to buy it. But parents do.”

Mike K, Ricky H, Evan G